Brand is more than just “what people think of a company”. Brand is also what your company stands for, what it values, and what helps guide the company. In order to gain customer and keep them for life, you’ve got to do more than just introduce them to your brand, product or company, you have make them fall in love with it.
In today’s Customer centric environment, where companies face acute competition for the attention of customers, both online and offline. There is constant need to stand out of the herd because there will always be another company that offers products or services similar to your brand, so it’s essential that your customers feel a strong connection to your brand. Like a closet full of clothes, what makes your brand the best choice? In other words, how do you get your customer hooked onto your brand? Building a brand is one of the great challenges that goes alongside building a company because when you brand yourself properly the competition becomes irrelevant.
Besides showing that you value them, to creating a lasting and fashionable brand, there are few thing you need to take into consideration. Firstly showcasing your customer with examples of success, secondly you need to create amazing content that supports their experience, and thirdly to deliver it wherever they are.
Walt Disney said it best, “Do what you do so well that they will want to see it again and bring their friends.” Making your brand stand out from the rest can help in creating love between your company and your customer. This will let scale positive word of mouth that’s absolutely priceless.
Amazing Customer Experience
“Your brand is what other people say about you when you’re not in the room.”- Jeff Bezos Mostly buying experiences are based on how the customer feels they are being treated. In cases like Apple, the brand is exposed in every consumer touch point. How people feel when they walk into an Apple store. How they’re treated, and how they feel when they walk out of the store. Same for when they are shopping for devices and look at Apple as an option. How Apple portrays their products and their employees are viewed by consumers is vitally important to the buyers decision. Having your customer portraying their experience with your brand can develop a sense of trust and loyalty. If your products is being familiar, people are more likely to relate to them and see themselves using your products too.
Creating Brilliant Content
“Good Content isn’t about good storytelling, it’s about telling a true story well.” Reach out to your existing and potential customer by creating useful, engaging and compelling content that brings value and inspires sharing. Interesting content is one of the major reason people will prefer following your brand. Your content is the voice of your brand and people mostly likely choose the brand they have heard of because familiarity with a brand serves as social proof. Thus your content is the key to creating brand awareness. It is found that customer feels more positive about a company after reading custom content on their website. Content marketing can be an effective strategy, but to be successful, you’ll need effective content. Every single piece of content you share should support your brand image.
Blend online & offline work together
Whether you want to sell products, gain subscribers or persuade followers to a point, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority and is one of the best ways to build it through the savvy use of social media. In today’s tech savvy world, reaching out to your audience plays a key role in promoting your brand. There is a thin line between the online and offline world. We need to first blur the online and offline channels. Customers already expect this. You must create a fascinating experience across all channels during your customer’s evaluation process. You should be ready to respond to your customer’s behaviour with the right message, at the right time, and in the right place in order to help them feel understood by your brand and it will also help accelerate their decision.
It is an important aspect to Create a unique and strong brand will help attract and retain customers and make your marketing efforts more successful overall. The above are some of the ways that will help you make your brand fashionable. Can you think of any other ways to contribute to the list? Share your ideas with us.